Post by account_disabled on Feb 20, 2024 4:46:03 GMT
The headlines that concisely capture the selling points of the campaign. Does it make for the perfect eyecatching headline How you can still score big without emotions and surprise Of course there are exceptions to the rules. Heres how you can still earn a lot of media pickups and social shares with content thats neither emotional nor surprising. Exception Target one or more niche groups Our high performing campaigns that appealed to a certain demographic or fan base were less likely to be emotionally resonant or surprising than those that appealed to a wide audience. Successful niche campaigns were mostly educational and informative rather than purely entertaining and many of these campaigns were data heavy.
Its no surprise that passionate niche groups are eager to learn Greece Mobile Number List more about the topics they care about. Campaign example The rise of the freelance worker Client vertical HR and payroll services The campaign We analyzed freelancer resumes to uncover new insights about the freelancing economy. While this topic isnt universally appealing it did have overlapping appeal within several niche audiences such as HR and recruitment freelance employees and the general business community which led to placements including Forbes Entrepreneur and Fox News plus more than social shares.
Pro Tip If your campaign topic appeals to several niche groups you can increase your chances for media coverage on a variety of niche publishers thus expanding your potential reach. Exception Incorporate geobait Based on our data we found that campaigns that were absent of an emotional hook or element of surprise but did have a strong geographic angle still performed quite well. Since our identities are closely tied to where we come from and where we live campaigns based on geographical areas countries cities states regions play into the audiences egos. In Fractl terms we call this geobait. Campaign example Which states use the most solar power Client vertical Home improvement The campaign Using data from the US Department of Energy we looked at which states were producing the.
Its no surprise that passionate niche groups are eager to learn Greece Mobile Number List more about the topics they care about. Campaign example The rise of the freelance worker Client vertical HR and payroll services The campaign We analyzed freelancer resumes to uncover new insights about the freelancing economy. While this topic isnt universally appealing it did have overlapping appeal within several niche audiences such as HR and recruitment freelance employees and the general business community which led to placements including Forbes Entrepreneur and Fox News plus more than social shares.
Pro Tip If your campaign topic appeals to several niche groups you can increase your chances for media coverage on a variety of niche publishers thus expanding your potential reach. Exception Incorporate geobait Based on our data we found that campaigns that were absent of an emotional hook or element of surprise but did have a strong geographic angle still performed quite well. Since our identities are closely tied to where we come from and where we live campaigns based on geographical areas countries cities states regions play into the audiences egos. In Fractl terms we call this geobait. Campaign example Which states use the most solar power Client vertical Home improvement The campaign Using data from the US Department of Energy we looked at which states were producing the.